BRANDLEAGUE – Branding by IZAI AMORIM – Brands and brand names in Munich

Branding & Communications Consulting

What differentiates you from your competitors?
A strong Corporate Brand.

We advise companies and organizations that offer complex services and products. Their relationships with clients are long-term and based on mutual trust. We develop, position, and manage Corporate Brands for them.

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Brand Names

Brand Name = trigger for images and stories
The perfect brand name evokes the desired images, highlights the core messages, and triggers stories. In addition, it is beautiful, original, distinctive, easy to remember, and can be registered.

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Our Model

In the field of branding a lot of know-how is already available: a sound theoretical base as well as practical tools and techniques. But most of it relates to product branding. Corporate Branding for complex services is still a neglected field.

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Izai Amorim

Izai Amorim was born and raised in Brazil but spent most of his adult life abroad, in the U.S. and Germany. He is a trained civil engineer and architect and worked for several years in the profession for customers in Brazil, USA and Germany. But his passions are storytelling and languages. He writes in English about the interplay of media, information and politics in a globalized world, as well as identity and borders in our postmodern cultures.

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Corporate Branding

Corporate Branding is the development, positioning, and management of a brand for a company.

A brand is the result of a strategic decision. To differentiate the company from its competitors, the qualities that make it unique must be accentuated. By giving customers a precise idea of the company, the brand offers orientation and influences buying behavior.

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Names for Corporate & Product Brands

We create brand names – for both corporate and product brands – that:
• engage, inspire, and connect;
• evoke the desired images, highlight the core messages, and trigger stories;
• are beautiful, original, distinctive, easy to remember, and can be registered;
• facilitate market entry and brand management.

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Corporate Communications

The brand strategy defines the company's communication strategy and is the precondition for effective Corporate Communications. It must be credible and consistent.

With Corporate Communications we implement the positioning plan and manage the brand. Corporate Communications targets both internal (employees and managers) and external (customers, business partners, shareholders, etc.) audiences.

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Internal Communications

Internal Communications is a part of Corporate Communications. It is critical for the success of the brand strategy.

Employees and managers are the company's ambassadors to the world. To be properly motivated and to project a positive image of their company, they must understand and accept its business strategies.

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Corporate Design

Corporate Design is the sum of all visual elements of a brand: logo, colors, fonts, layout guidelines for publications, etc.

We create design products that emphasize your brand’s identity and communicate its messages – and at the same time are beautiful, of good taste, original, and professional.

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Brand protection
Brands are an investment in the future of a company. Therefore, we recommend our clients lay claim to and protect their property rights. The best way to do this is through trademark registration at the patent and trademark offices of the countries where the company does business. We work together with reputable law firms in Munich that can advise our clients on brand-protection matters

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Clients & Us

In our opinion, working together successfully requires:

Trust is the foundation.

Committed partners on the client's side is a precondition.

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References (excerpt)

Health Care
• tranSektoris  – Leadership in Healthcare, Training program for executives & Professional Network
• MainArzt, managed care organization
• MZG Westfalen, hospital chain
• MedicalContact, managed care organization
• medicalnetworks, managed care organization
• Klinikverbund Hessen, hospital chain
• VDD Verband der Diätassistenten, German Dietician Association
• MDK Bayern, service provider for health insurers
• ratiopharm, pharmaceutical industry
• Berlin-Chemie, pharmaceutical industry
• HypoVereinsbank BKK, health insurer

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