Brand Name = trigger for images and stories
The perfect brand name evokes the desired images, highlights the core messages, and triggers stories. In addition, it is beautiful, original, distinctive, easy to remember, and can be registered.
Brand = images inside our heads
Because the brand is more than the brand name, it is the sum of the images that arise from the interactions with a company or a product. People evaluate and rank these images according to our their personal criteria.
Branding is the conscious attempt to influence this process by sending strategically crafted messages. But the recipient alone decides whether these messages are interpreted in a way favorable to the brand – or outright rejected.
Brand Name = appropriate title for the stories
It depends on the “stories” which are told. And these stories need an appropriate “title.” We give you names that engage, inspire, and connect.
Names for Corporate & Product Brands