BRANDLEAGUE – Branding by IZAI AMORIM – Brands and brand names in Munich

Corporate Branding

Corporate Branding is the development, positioning, and management of a brand for a company.

A brand is the result of a strategic decision. To differentiate the company from its competitors, the qualities that make it unique must be accentuated. By giving customers a precise idea of the company, the brand offers orientation and influences buying behavior.

Corporate Branding is not a product but a process. This process consists of many stages: analysis, design, implementation, and management. For implementation and management we need Corporate Communications and Internal Communications.

Our Corporate Branding services:

• Situation analysis: market, clients, company, competitors, etc.

• Brand design, including definition of brand benefit, brand identity, and brand positioning.

• Definition of brand elements: name, slogan, corporate language

• Logo and corporate design