Corporate Branding is the development, positioning, and management of a brand for a company.
A brand is the result of a strategic decision. To differentiate the company from its competitors, the qualities that make it unique must be accentuated. By giving customers a precise idea of the company, the brand offers orientation and influences buying behavior.
Corporate Branding is not a product but a process. This process consists of many stages: analysis, design, implementation, and management. For implementation and management we need Corporate Communications and Internal Communications.
Our Corporate Branding services:
• Situation analysis: market, clients, company, competitors, etc.
• Brand design, including definition of brand benefit, brand identity, and brand positioning.
• Definition of brand elements: name, slogan, corporate language
• Logo and corporate design