The brand strategy defines the company's communication strategy and is the precondition for effective Corporate Communications. It must be credible and consistent.
With Corporate Communications we implement the positioning plan and manage the brand. Corporate Communications targets both internal (employees and managers) and external (customers, business partners, shareholders, etc.) audiences.
All internal and external communication tools must be coordinated in order to project a consistent corporate image onto the target audiences.
Our brand positioning and brand management services – Corporate Communications activities:
• Communication plan
• Corporate publishing: Concept development and copy for all company publications
in electronic media such as:
# Multimedia presentations
as well as in print media such as:
# Annual reports
# Customer newsletters
# Business letters
# Promotional mailings
• Press relations
• Workshops: Design and moderation
• Event planning
• Evaluation of all activities